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Less is More: Growing Your Business

I’m moving! Which is so exciting. But I am making the journey with all of my possessions from Omaha, Nebraska to Seattle, Washington in a very tiny car. I have learned from beginning to pack that I have WAY too many things. Specifically clothes. I have begun to question the benefits of the minimalistic lifestyle especially regarding a wardrobe.

There are actually many benefits to minimalism. And when we apply this to business, we can see that less is more. Many businesses, especially small businesses, believe they can scale by just adding and adding services, locations, products, etc. But there are more effective and beneficial ways to grow simply by thinking and providing less.

Here are 2 simple focal points in achieving the less is more model.

 

Find Clarity in Who You Are

Before effectively pushing your business to the next level, you need to have a clear idea of who you are as a company. Ask the questions: Why do you do what you do? What is it you actually do that makes you unique? Why do you exist?

It is only after asking those questions will you get a clear sense of where you want to go and why people value you.

“Remember, value is always in the eye of the customer. They get to decide this. This is why it's a critical first step that you and your entire team get concretely clear on what they truly care about. Their hopes... aspirations... fears.... frustrations... world view,” says Inc.

 

Target and Dominate 

Once recognizing who you are as a company and what your consumers value, you will be able to focus on the specific target market and the growth inside this market. 

By focusing on a few top business growth opportunities, you can cut “marginal business development tactics and reinvest the saved time and money,” says Inc. It is important to recognize the better and fewer things your company can pour into and the less valuable things that are sucking up your resources.

  

By finding clarity to then target and dominate, your business will experience growth by scaling back on the items that are not helping you grow. Reallocating and focusing will guarantee that your business will be thrown into another wave of growth and health.

 

To read more about the concept of “less is more,” check out these sources:

Inc.’s 3 "Less Is More" Concepts to Help You Scale Your Company

Rialto Marketing’s Why Less is More When it Comes to Your Small Business Marketing

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