Return To Blog

Choosing Your Investments: Stock Market vs. Business Purchase

If you’ve ever seen Shark Tank, you’ve probably seen Kevin O’Leary (“Mr. Wonderful”) refer to his money as soldiers. The idea is this: send your soldiers out to do battle on your behalf and recruit other soldiers to bring back with them.

When deciding what to invest in, there are active and passive opportunities. Many smart investors have spent time diversifying their portfolios to not only include stock market investments, but also more income-generating methods like business ownership.

When comparing the rates of return, it’s easy to see why. Though a business requires more time and attention than a passive investment in the stock market, the average Dow Jones Industrial Average annual return over the last 100 years is 5.42%. The S&P 500 performs slightly better, around 7.96% since its reformatting in 1957.

However, investing money in a business often shows that through focused acquisitions, the return on your initial investment can be 50% or more in the first year. At The Firm, we helpfully include a Funding Example with our businesses, similar to a mortgage calculator.


Take, for example, this Renovations company near Houston with a 43% Return on Investment the first year:

Offer Price: $1,400,000

12.5% Buyer Cash Down at Closing: $175,000

12.5% Seller Carry Back via Promissory Note: $175,000

5 year term at a rate of 4.5%

25% of Purchase Price secured by Buyer and Seller

Total Bank Loan Need: $1,050,000

75% of Purchase Price

Desired Bank Terms: 8 year term at a rate of 6%


The amount of money the Buyer will retain as profit.

2019 Cash Flow: $454,327

Annual Debt Service: -$204,744

NOI: $249,583


The rate of return on the Buyer's down payment.

Down Payment: $175,000

NOI:       $249,583

ROI:       43%


As you can see, many businesses can offer returns for investors of much higher than the stock market’s average. It may be worth your time, money and energy to take a hands-on approach to investing through business ownership.

And as always, contact us for more details or view our available businesses for sale.

Recent Posts

Thinking of Selling?
When selecting an M&A firm, please use the following Scorecard: click here for our M&A Scorecard

The Firm makes no warranties or representation in consideration to the information provided above. All communication regarding this business must occur directly with The Firm Advisors, LLC. The Firm is not a real estate brokerage and does not sell real estate. The Firm solely advises on exit strategy.