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E-Commerce Sales of Work at Height & Fall Arrest Gear

80% of sales are through Amazon!



  • Price

  • Revenue

  • Cash Flow

  • Location
    Currently run from Arizona; business could operate from anywhere

  • Service Area

  • Intangible Assets
    Over 12,000 customers, demand for products is extremely high, customer base includes military, fire departments, industrial, and movie industry professionals, etc.

With 80% of sales through Amazon, this e-commerce business has customers spanning the country and is currently managed by the owner from a home office. With over 12,000 customers nationwide, the company offers a variety of work at height and fall arrest gear for customers in various fields of work, including fire departments, military, FBI, industrial, and the movie/music industry. Examples of customers in need of these products: wind turbine technicians, cell tower climbers, stadium/arena rigging technicians, mid-to-high rise window cleaners, scaffolders, roofers, construction workers, firefighters, lighting technicians, steelworkers, and glaziers. The owner manages all sales & order processing full-time, while one part-time employee spends 2 hours/day packing orders into boxes. A unique software system is in place that integrates orders from various locations automatically. Although the company represents $15M worth of 3,000+ products on their website, it only carries $65k-$85k of inventory at any one time, with inventory moving & changing on a daily basis. With this highly automated system, the business can process 50 orders in under an hour.


Using 5 primary vendors, the owner orders inventory on a daily basis, with up to 15 purchase orders per day. It can take 2-4 days to get that inventory, and it moves quickly once received. After processing a customer’s order, the system generates the invoice & label, the item is boxed, and all orders are picked up from the home office by FedEx and UPS Postal Express on a daily basis at no charge.


Although some clients order directly through the company’s own website, approximately 80% of orders are through Amazon, and around $6k in sales per month are through eBay. Priced at $782,000, this ecommerce business truly has the potential to triple in revenue. A new owner could invest in more inventory and increase the number of vendors; with the right strategy in place, sales would go through the roof.

Business Highlights

Year Established: 2012

Location: Currently run from Arizona; business could operate from anywhere

Service Area: Nationwide

Products: Headlamps, repelling ropes, friction savers, body harnesses, rescue pulleys, harness vests, rigging plates, cable anchor straps, carabiners, safety bars, etc.; website represents $15M worth of inventory

Customers: Military, FBI, fire departments, industrial, (building maintenance, high-rise window washing, cell towers, wind turbines), movie/music industry (stadium rigging, stunts, etc.)

Lease: No commercial space necessary; business is run from a home office

Reason for Selling: Pursuing other ventures

Personnel: 1 FT (Owner) sales & order processing, and 1 PT (packaging items: 2 hours/day)

Seller Training Period: 2 months

Growth Opportunities: Invest in more inventory, increase vendors

Current Owners’ Responsibilities: Sales & order processing

Financial Highlights

Assets of Business

  • Assets: $65k-$85k


  • Inventory on Hand: Ranges from $65k-85k; this amount changes frequently
  • Intangible: Over 12,000 customers, demand for products is extremely high, customer base includes military, fire departments, industrial, and movie industry professionals, etc.

Cash Flow Analysis

Description of Financial StatementTax Return
Tax Return
Tax Return
GROSS SALES$1,211,900$1,411,476$1,206,434
Net Income Shown on Financial Statement$-50,899$19,647$21,985
Auto Expense$922$1,259$766Personal Expense
Meals & Entertainment$458$585$218Personal Expense
Business Services$230,506$264,165$190,682Paid to owner
TOTAL ADDBACKS$231,886$266,009$191,666
Seller's Cash Flow = Total Addbacks + Net Income$180,987$285,656$213,651
Profit Margin14.93 %20.24 %17.71 %
Profit Margin: 15%


Funding Example

Purchase Price:



Bank Loan Needed: $


Funding Details


Offer Price: $

% Buyer Cash Down at Closing: $

% Seller Carry Back via Promissory Note: $

year term at a rate of %

% of Purchase Price secured by Buyer and Seller

Total Bank Loan Need: $

% of Purchase Price

Desired Loan Type:

Desired Bank Terms: year term at a rate of %

Total Business Assets, Inventory, and A/R: $

Total Undercollateralized Loan: $

Loan Payments

Monthly Payment to Bank: $
Yearly Payment to Bank: $
Monthly Payment to Seller: $
Yearly Payment to Seller: $
Total Monthly Debt Service: $
Total Yearly Debt Service: $


Fixed Charge Coverage Ratio

The bank will require a minimum ratio of 1.5 to be lendable.

Cash Flow:
3-year average cash flow
Annual Debt Service: $

Buyer's Net Operating Income (NOI)

The amount of money the Buyer will retain as profit.

Cash Flow:
3-year average cash flow
Annual Debt Service: -$

Buyer's Return on Investment (ROI)

The rate of return on the Buyer's down payment.

Down Payment: $
ROI: %


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210 N 78th St. 2nd Floor
Omaha, NE 68114

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The Firm is not a real estate brokerage and therefore the staff will not handle any aspect of the lease, sale or purchase of real estate.